When Brandon Ubiera took over Alpha Timeshare Consultants, Inc., he wasn’t stepping into a startup. He was stepping into a story.
The Orlando-based company was founded more than forty years ago by his father, a man who believed that every business should begin and end with honesty. What started as a small family operation built on personal trust has become one of the most respected timeshare exit firms in the region. Today, under Brandon’s leadership, Alpha stands at the intersection of tradition and technology, a family business remade for a digital world.
Inheriting More Than a Business
For Brandon, taking on the company after his father’s passing was deeply personal. “It didn’t feel like taking over a business,” he said. “It felt like being handed something sacred. My dad built this company on handshakes, late nights, and a promise to always do right by people.”
That sense of duty shaped how Brandon approached leadership. He didn’t want to reinvent Alpha from the ground up. Instead, he wanted to preserve what his father built: the integrity, the personal touch, the long-term trust, while modernizing how the company reached and served its clients.
“When I took over, the world had changed completely,” he said. “My dad’s generation built through word of mouth. Ours builds through visibility and connection online. The challenge was keeping our values the same while changing how we shared them.”
Modernizing an Old-School Business
The first thing to do was to have a strong online presence. Brandon saw that most timeshare owners who needed help weren’t coming into offices or browsing through brochures anymore; they were seeking online. He added, “People wanted to know things before they wanted to talk.” “So I made sure our website gave them both.”
He treated Alpha’s online platform as a reflection of the company’s culture: straightforward, accessible, and transparent. The site now functions as an educational hub, helping people understand their options before making a decision. “We’re not here to sell,” he said. “We’re here to explain. That’s what my father taught me: if you educate people, they’ll trust you.”
Then came social media. Brandon said he was doubtful at first. But as time went on, he discovered how useful it was for making friends. “It’s not about ads or hype,” he remarked. “It’s about showing people who we are, how we work, and why they can trust us.”
Setting a Standard of Trust
The timeshare exit industry is often met with hesitation, and Brandon understands why. “Too many companies made big promises and disappeared,” he said. “That’s why we focus on consistency. We deliver what we say we will.”
Alpha Timeshare Consultants operates with a 98 percent success rate and a 100 percent money-back guarantee. These policies, Brandon explained, are more than marketing tools. “They’re proof,” he said. “Proof that we stand behind our work and that people can count on us.”
Clients often arrive feeling frustrated and skeptical. Brandon’s approach is to meet them with clarity, not pressure. “We take time to explain the process,” he said. “By the time a client signs with us, they know exactly what’s going to happen. There are no surprises.”
That approach has helped Alpha stand out in a crowded space, earning strong client reviews and a growing presence in online forums and consumer sites.
The Heart of a Family Business
Inside the company, Brandon’s leadership style reflects what he learned watching his father. He leads with listening. Many of the employees have been with Alpha for years, some since the very beginning. “I wanted them to feel part of the transition,” he said. “They helped build this company. Their input mattered.”
Through open discussions with his team, Brandon reshaped Alpha’s internal culture without losing its roots. “If the people inside the company don’t believe in what we stand for, no amount of marketing will fix it,” he said. “You have to build trust from the inside out.”
The result is a team that works with quiet confidence. Everyone knows the company’s purpose and the values that drive it: honesty, compassion, and results.
Giving Back to the Community
The influence of Alpha Timeshare Consultants is not limited to its client work. Local charities, youth programs, and small business initiatives are all supported by the corporation, which remains engaged in community outreach throughout Orlando. This is an additional aspect of his father’s legacy for Brandon.
“My dad always believed that success means nothing if you don’t give back,” he said. “We’ve been in this community for decades. Helping others isn’t optional. It’s part of who we are.”
Looking Ahead
Alpha Timeshare Consultants is a mix of the past and the future as of today. The group’s dedication to authentic relationships and reliable results has not changed. The way those values are shared is new. The digital transition has let Alpha connect with families all over the country while still giving them the same level of personal care that has always been its trademark.
Brandon thinks that the next chapter for the organization will be one of steady growth and holding people accountable. He added, “The goal isn’t to be the biggest.” “It’s to be the most trusted.” That’s how my dad did things, and that’s how I’ll do things.
He still keeps a photo of his father in his office. It serves as a reminder of what started it all. “He used to say that our work isn’t just about contracts or paperwork,” Brandon said quietly. “It’s about giving people their peace of mind back. That’s what this company was built to do. And that’s what it will always do.”
